Click-through rate (CTR) is a digital marketing metric that measures the percentage of users who click on a specific link, advertisement, or search result out of the total number of users who see it. It serves as a primary tool for gauging the relevance and immediate engagement value of your online content. The Formula
To calculate CTR, divide the total number of clicks by the total number of impressions (views), then multiply the result by 100 to get a percentage.
CTR=(Total ClicksTotal Impressions)×100CTR equals open paren the fraction with numerator Total Clicks and denominator Total Impressions end-fraction close paren cross 100
Example: If a paid search ad is displayed 1,000 times (impressions) and receives 50 clicks, the CTR is 5%. Why CTR Matters
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