content strategy

An audience is a group of people who consume, participate in, or encounter a work of communication, art, literature, or performance. Understanding your specific audience is the foundation of effective public speaking, marketing, and writing. Types of Audiences

Primary: The main group of people you explicitly intend to reach and influence.

Secondary: People who might reasonably encounter your message through the primary group.

Voluntary: Individuals who choose to listen because they are genuinely interested.

Involuntary: People forced to attend a presentation or meeting who may be harder to engage. Core Attitudes Toward Speakers

Audience Analysis – Communication – University of Pittsburgh